Card Culture Field Report
Best Credit Cards for Online Shopping in India 2025
Top credit cards for Amazon, Flipkart, and online shopping in India with cashback, rewards, and EMI benefits.
Best Credit Cards for Online Shopping in India 2025
If most of your spending happens on Amazon, Flipkart, and other e-commerce sites, you need cards optimized for online rewards. Here's how to maximize returns on every click.
Key Insight: Co-branded cards (Amazon Pay ICICI, Flipkart Axis) beat general rewards cards for their specific platforms. But a smart stack covers all bases.
Top Online Shopping Cards
1. Amazon Pay ICICI - Best for Amazon Shoppers
Annual Fee: ₹0 (lifetime free)
| Feature | Prime Member | Non-Prime |
|---|---|---|
| Amazon purchases | 5% back | 3% back |
| Amazon Pay partners | 2% back | 2% back |
| Other spending | 1% back | 1% back |
Why It's Great:
- Zero annual fee
- Instant Amazon Pay balance credit
- Works for Amazon-owned brands (Whole Foods in future, etc.)
- No redemption hassle—just spend as credit
Ideal For: Anyone who spends ₹3L+ annually on Amazon.
ROI Example: ₹5L Amazon spend × 5% = ₹25,000 cashback (with Prime)
2. Flipkart Axis Bank Credit Card - Best for Flipkart
Annual Fee: ₹500 (waived on ₹2L spend)
| Category | Cashback |
|---|---|
| Flipkart, Myntra, Cleartrip | 5% |
| Preferred partners (Swiggy, Uber, etc.) | 4% |
| Other spending | 1.5% |
Why It's Great:
- Covers Flipkart + Myntra (fashion)
- Good base rate (1.5%) for non-Flipkart spend
- Welcome vouchers worth ₹500
Ideal For: Flipkart loyalists, especially during Big Billion Days.
3. SBI SimplyCLICK - Best Budget E-commerce Card
Annual Fee: ₹499 (waived on ₹1L spend)
| Category | Rewards |
|---|---|
| Amazon, BookMyShow, Cleartrip | 10X points (2.5%) |
| Online spends | 5X points (1.25%) |
| Offline | 1X points |
Why It's Great:
- Low fee threshold
- Good multipliers on multiple platforms
- Amazon voucher redemption available
Ideal For: Moderate online shoppers wanting broad coverage.
4. HDFC Millennia - Best HDFC Entry for Online
Annual Fee: ₹1,000
| Category | Cashback |
|---|---|
| Amazon, Flipkart, Myntra, etc. | 5% |
| SmartBuy | 2.5% |
| Tap and pay (under ₹2,000) | 2.5% |
| Other | 1% |
Why It's Great:
- Strong online multiplier across platforms
- Entry to HDFC ecosystem for future upgrades
- Decent offline tap-to-pay benefit
Ideal For: New-to-credit users planning HDFC upgrade ladder.
5. HDFC Regalia/Infinia + SmartBuy - Best for Heavy Spenders
Annual Fee: ₹2,500 / ₹12,500
| SmartBuy Category | Multiplier |
|---|---|
| Flights | 10X |
| Amazon vouchers | 10X |
| Flipkart vouchers | 10X |
| Hotels | 5-10X |
Why It's Great:
- Buy gift cards at 10X, then shop = 3-5% effective reward
- Stacks with Amazon/Flipkart sale discounts
- Points transferable to airlines
Strategy: Buy Amazon/Flipkart gift cards via SmartBuy before major sales.
6. OneCard - Best Zero-Fee Modern Card
Annual Fee: ₹0
| Feature | Details |
|---|---|
| Cashback | 1% on online, 5X on select categories |
| App | Excellent controls and tracking |
| Metal Card | Free (premium feel) |
Why It's Great:
- Zero cost to hold
- Clean app interface
- Good for tracking spending habits
Ideal For: Young professionals wanting a free, modern card.
Category-Specific Recommendations
For Amazon Shopping
| Priority | Card | Effective Return |
|---|---|---|
| 1 | Amazon Pay ICICI (Prime) | 5% |
| 2 | HDFC Infinia + SmartBuy | 3-3.5% |
| 3 | SBI SimplyCLICK | 2.5% |
For Flipkart Shopping
| Priority | Card | Effective Return |
|---|---|---|
| 1 | Flipkart Axis | 5% |
| 2 | HDFC Infinia + SmartBuy | 3-3.5% |
| 3 | HDFC Millennia | 5% |
For Mixed E-commerce
| Priority | Card | Strategy |
|---|---|---|
| 1 | Amazon Pay ICICI + Flipkart Axis | Platform-specific use |
| 2 | HDFC Millennia | Covers all platforms |
| 3 | SBI SimplyCLICK | Budget-friendly coverage |
Sale Season Strategy
Big Sale Events (BBD, Prime Day, etc.)
Pre-sale (1 week before)
- Buy gift cards via SmartBuy (if HDFC cardholder)
- Check card offers for additional discounts
- Ensure adequate credit limit
During Sale
- Use platform-specific card (Amazon Pay for Amazon, Flipkart Axis for Flipkart)
- Stack: Platform discount + Bank offer + Card cashback
Post-sale
- Convert large purchases to no-cost EMI if available
- Track rewards/cashback credit
Stacking Example (Prime Day)
| Layer | Discount |
|---|---|
| Amazon deal price | 30% off |
| Bank instant discount (SBI/HDFC) | 10% off |
| Amazon Pay ICICI cashback | 5% back |
| Total Effective Discount | ~40% |
EMI Benefits Comparison
| Card | No-Cost EMI | Processing Fee |
|---|---|---|
| Amazon Pay ICICI | Yes (selected products) | Usually ₹0 |
| Flipkart Axis | Yes (selected) | Usually ₹0 |
| HDFC Cards | Yes (most products) | ₹99-199 |
| SBI Cards | Yes (selected) | ₹99-199 |
Pro Tip: No-cost EMI is genuinely free if processing fee is ₹0. Check before converting.
Common Online Shopping Mistakes
- Using wrong card for platform - 5% vs 1% matters on big purchases
- Missing bank offers - Always check platform's payment page for card discounts
- Ignoring SmartBuy - Gift card route gives 10X even if you'd shop Amazon anyway
- Converting everything to EMI - Only useful for big purchases; fees eat into small ones
- Not checking reward caps - Some cards cap monthly cashback
Smart Stack for Online Shoppers
Budget Stack (₹0 annual fees)
- Amazon Pay ICICI - All Amazon shopping
- Flipkart Axis - All Flipkart/Myntra (fee waived on ₹2L)
- OneCard - Everything else
Maximizer Stack (₹3,000 annual fees)
- Amazon Pay ICICI - Amazon
- Flipkart Axis - Flipkart/Myntra
- HDFC Regalia - SmartBuy gift cards + offline spend
Digital Payment Methods
UPI Credit Card Linking
Some cards now allow UPI payments:
- Axis cards via Google Pay
- HDFC cards via PayZapp
- Benefits vary; check if rewards apply
Wallet Top-ups
Generally Avoid: Loading wallets via credit card often doesn't earn rewards and may incur fees.
Exception: Promotional periods when platforms offer bonus rewards for wallet loads.
Next Steps
- Check your shopping split - What % is Amazon vs Flipkart vs other?
- Get platform co-brands - Both are free/low-fee
- Add HDFC for SmartBuy - If you spend ₹5L+/year online
- Track during sales - Stacking can yield 30-40% effective discount
- Review annually - Spending patterns change; card stack should too
For online shopping, the co-branded cards (Amazon Pay ICICI, Flipkart Axis) are no-brainers. They're free or nearly free and give 5% on their platforms. Add a SmartBuy-enabled HDFC card for heavy spenders, and you're covered.
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